Lumatic provides landmark and photo driven navigation software for mobile devices.

Lumatic makes the mobile experience more human,¬Ě starting with location. Six of the seven billion people on the planet have never used a streetmap. Now that a billion people have smartphones, either Google is going to teach a whole lot of people to read maps or a new UI will be introduced. Lumatic is that new UI. Lumatic is introducing a photo-driven interface for pedestrian navigation and offering the underlying location service to other mobile developers.

Pedestrian Map App, Lumatic, Raises $800K From Joi Ito And 500 Startups